104th Avenue is a major traffic route that not only cuts through ice district but creates a great wall as it does. To many Edmontonions 104th avenue has become a physical and psychological boundary between downtown and the northside. Both Qualico Propertie, the Oilers Entertainment Group and the Katz Group of Companies have development plans for the land north of the ice district and it may not be until the plans become reality that the great wall is finally torn down.